The four-year rollout of Nissan’s new retail concept is underway in the UK and Europe and due for completion in March 2019.

The programme will see the transformation of more than 1,600 dealerships in 20 European countries to deliver a new retail environment.

It has been designed as an extension of the internet experience, meant to provide a “seamless customer journey from home to dealership”.

The new-look sites will operate without the conventional reception or formal sales desks.

Turner & Townsend, the global programme management and construction consultancy, has been appointed by Nissan to provide programme management services for the European rollout of its new showroom concept – The Nissan Retail Experience.

Over a period of four years, Turner & Townsend will coordinate and monitor the roll-out of the new concept, maintaining quality and consistency in design and execution.

The appointment stems from a 30-year relationship with Nissan.

Richard Tougeron, dealers network general manager at Nissan Europe, said: “The retail environment across our industry is changing.

“Nowadays, customers make fewer trips to showrooms, so essentially, we only have the one chance to impress them according to brand experience.

“Our new retail concept addresses this - all we need now is to deploy it across Europe.”