Ford is offering young drivers between 18-24 up to £2,240 towards insurance on selected Fiesta models or up to £1,110 towards insuring Ka to help reduce the cost of motoring.
The offer is available through Ford’s young driver insurer partner Marmalade when purchasing through a PCP with Ford Options finance. Drivers have to agree to have a telematics ‘black box’ fitted free of charge by Marmalade
Based on Marmalade’s quote data, the increased Ford contribution now means that all insurance cost are covered for at least 55% of 18-24 year olds who finance a new Fiesta Style three-door 1.25-litre 60PS model on Ford Options.
Ford says the programme is also intended to help young drivers gather experience and skills more safely during a period when research shows there is a greater risk of them having an accident.
The black box monitors speed, acceleration, braking and cornering force and builds a profile of driver behaviour. If the driving standard falls below an acceptable level, the driver is offered helpful advice and tips to improve.
Premium increases are introduced in steps should driving behaviour not improve over time – 90% of Marmalade drivers never experience this.
Drivers (and parents) have on-line access to the driving data, which helps provide a forum for discussion, support and improvement.
The goal of improving driver safety is in line with Ford’s national free driver education programme for young people – Driving Skills for Life (DSFL), which takes place this year at London’s Excel Exhibition Centre from November 20-22.
Andy Barratt, Ford of Britain chairman and managing director,, said: “We recognise the challenges for young motorists and this insurance offer from Marmalade not only makes owning a brand new Ford more attainable, it brings with it all the advantages of the latest active and passive safety systems fitted as standard to our cars - helping young people drive more safely on our roads.”