Mercedes-Benz has opened a pop-up showroom at The Oracle shopping centre in Reading.
The Pop Up shop is a joint project between Mercedes-Benz UK and Greenoaks, following the success of similar shops for the brand at the Bullring in Birmingham, Westfield Shopping Centre in Stratford, East London and the Intu Trafford Centre in Manchester.
The pop-up store is open until during the Christmas shopping period until January and features the A-Class, GLA SUV, Smart Fortwo and Forfour. It is open from 9.30am until 8pm on weekdays, 9am until 7pm on Saturdays and from 11am until 5pm on Sundays.
The rest of the Mercedes range can be explored through using in-store digital configurator tables.
The shop will also feature Mercedes and smart Collection Items, including keyrings, baseball caps, jackets and luggage.
The pop-up store also features a Formula One simulator and kit from the Mercedes AMG Petronus F1 range.