Kia has appointed Autorola as its online remarketing partner to support its dealer network in selling unwanted part exchanges and duplicate or overage stock.
It will also act as the portal to enable the 188-strong Kia network to trade cars between dealers and for bringing used Kias back into the franchise.
Kia has around 15,000 used cars in its network, including models ranging from a few months to four years of age.
This includes stock from the award winning approved used scheme which offers a seven year manufacturer warranty on used cars up to 18 months old.
Cars have already been bought and sold by Kia dealers with online set to offer another dimension to the network’s remarketing approach.
David McCluskey, Kia Motors UK national used vehicle sales and remarketing manager, said: “Our partnership with Autorola will provide an additional remarketing option that enables our dealers to further refine their focus on used cars.
“The early signs are that the dealers have embraced online and as the brand continues to grow they will be able to use the portal to fine tune their used car businesses,” he added.
Jon Mitchell, Autorola UK’s sales director said: “The Kia franchise has seen fantastic growth in recent years and both the supply of and demand for used cars continues to grow. Online is a very dynamic way of helping dealers sell or buy used cars and quickly balance their stock when required.”