Autorola UK appoints George Fitzpatrick as new sales director

Autorola UK has appointed George Fitzpatrick as its new sales director to lead the company's commercial strategy across three divisions.

Fitzpatrick reports to Autorola UK managing director Neil Frost and heads up sales for Marketplace, Autorola Solutions and Indicata's used car data intelligence.

Fitzpatrick brings with him over 24 years of sales leadership experience in the automotive industry, having worked both in the UK and internationally with a range of respected brands including JLR and DEKRA.

His appointment comes at a time when the wider Autorola Group is expanding globally in 25 countries with the UK business continuing to grow its range of blue-chip dealer group, fleet and OEM clients and its internal team.

Frost said Fitzpatrick's appointment will enhance Autorola UK's market presence and client support, as well as helping the business to expand into new market segments.

Fitzpatrick added: “I am joining a fast-moving digital business and am excited to be part of the senior management team at this busy time.

"We are seeing a decisive shift in the industry, as more remarketing partners transition from traditional vehicle disposal models to embrace the speed, intelligence and trust built into our digital marketplace.

“Our mission is to enable the next generation of remarketing, fleet management and data-driven mobility solutions—with the customer at the centre of every innovation."