Ford is introducing a new travel, event and lifestyle service that will offer Ford Vignale customers offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and the F1 Monaco Grand Prix, and access to VIP premieres at the Cannes Film Festival.
“Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70% of all sales,” said Jim Farley, chairman and chief executive of Ford of Europe.
“With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service.
“That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-Max, with Kuga to come soon after.”
Ford has extended its Vignale premium trim further into the range to include Edge, Kuga, and S-Max models.
The Ford Edge Vignale and the new Ford S-Max Vignale will launch first, with pricing announced later in the year.
The Kuga model is a concept at present, but is expected to join the two new models, and the existing Mondeo, in future.
Ford also debuted new design options that from next year will enable customers to further personalise the exterior styling of the Ford Mondeo Vignale and Ford S-Max Vignale.
The expanded Ford Vignale model range will be available to order at UK FordStores, and at customers’ Ford retailer of choice.
FordStores incorporate dedicated Vignale Lounges that deliver a personalised purchase experience supported by a Vignale relationship manager.
Ford has already established 60 FordStores in the UK.