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Tesla rewards customer loyalty with priority orders of its smallest electric car

Tesla owners are being given preferential treatment by the brand as it prepares to reveal its lowest priced electric vehicle, the Model 3.

The brand, which operates exclusively from manufacturer-owned dealerships in the UK, is offering one priority reservation for the Model 3 to any existing customer.

It advises that for consumers who want a Model 3 but aren’t existing customers, the quickest way for them to get the car is to buy a Model S or Model X first.

Model 3 production is scheduled to begin in late 2017, with the first right-hand drive models due to come to the UK in 2018.

It is expected to be priced above £30,000, and Tesla wants it to compete with German brand cars such as the Audi A4, BMW 3 Series and Mercedes-Benz C-Class.

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