Mazda UK has achieved the largest single month of sales in the company’s history.
March sales exceeded 11,500 cars, beating the previous record of 11,405 set in September 2009 at the height of the scrappage scheme.
The figure mean sales are up 14% compared to an industry average of 5%. Retail sales are up 34%.
2015 saw the debut of three new models, plus revised 2015 model year versions of the Mazda CX-5 and Mazda6.
The new models means all the Mazda range features Skyactiv technology and ‘Kodo: Soul of Motion’ design.
Mazda UK sales director Peter Allibon said “Mazda has been on an amazing journey over the last 12 months, with three all-new cars, two major model updates, upgraded dealer network facilities and year-on-year growth well in excess of the industry.”
“To top this off with an all-time monthly sales record in March is tremendous.
“It’s a fantastic reflection of the fresh, stylish and great to drive product range we currently have and it’s also a result of the dedicated and passionate teams we have, both within Mazda and the 135 dealers in our network.
“To deliver a record month with a 63% retail mix without any government backed incentive schemes is quite an achievement, one that everyone connected with the brand should be proud of.”
Mazda ended 2009 with a market share of 2.4%. This year to the end of February it was at 2.25%.
March also saw the all-new Mazda MX-5 adding to its growing awards tally by taking both the World Car of the Year and World Car Design of the Year titles at the 2016 World Car Awards.
The Society of Motor Manufacturers and Traders releases official March figures tomorrow.