Jaguar UK has invited car buyers to test the XE saloon against its rivals through a series of group tests arranged at UK showrooms.
Customers will get the change to size-up the opposition during the magazine-style group test sessions after Jaguar bought-in 250 examples of the XE’s three main rivals to facilitate the exercise.
Jaguar Land Rover UK managing director Jeremy Hicks said: “Our offer is simple: if you are interested in test driving a Jaguar XE, but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test.
“It is the best looking car in its class, appealing to the heart but with class-leading running costs that add up to a shrewd financial purchase.”
“It’s a class leader across the key measures of efficiency, performance and cost of ownership and absolutely holds its own in the most hotly contested sector of the market against the most established players in the world. We know it, the critics know it, now it’s time for car buyers across the UK to know it – and crucially, experience it – for themselves.”
The award-winning XE has played a crucial role in the business’s record-breaking sales in 2016, with almost 30,000 sold across the globe so far this year.
Jaguar has also implemented a series of updates to the Audi A4, BMW 3 Series and Mercedes-Benz C-Class rival and it is now available with an all-wheel drive (AWD) system.