Brayleys Cars’ Oxford Kia dealership has become the latest franchised retailer to launch a new car rental facility as part of the Korean brand’s ‘Try Before You Buy’ initiative.
Used car dealers told CarGurus that they have come face-to-face with snakes, parrots and a rifle on test drives in a survey to determine the most bizarre things car buyers brought along for the ride.
Volkswagen has launched 48-hour test drives for prospective e-Golf buyers alongside a television advertising campaign to promote the adoption of its electric vehicles (EVs).
Over half of car buyers would buy a car without taking a test drive, according to a new Opinium survey of over 2,000 UK drivers.
Toyota’s new Supra sports coupe will offer the brand an opportunity to “look at the customer journey” and experiment with home test drives and a handling fee for its franchised car retailers.
Dealerweb data has revealed that dealers saw used car finance grow at 15.4% in November against the same month last year.
Alfa Romeo is providing greater access to its new Stelvio SUV through a partnership with Amazon.
RRG Group has become the latest addition to the Mazda MyWay network after establishing the test drive concept in the Greater Manchester area.
Mitsubishi Motors UK has invited customers to test drive the Outlander PHEV for a full 24 hours, so potential buyers can experience living with a plug-in hybrid.
Arnold Clark is offering customers incentives including JBL speakers, Nandos voucers and cinema tickets to get them behicnd the wheel of new or delivery-mileage cars for a test drive.
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
Dealers need to tailor test drive routes and offer more than the standard “15 minutes around the block” in order to improve their conversion rates, Coachworks Consulting has said.
Cooper Solutions urges dealers to recognise the potential of unaccompanied or extended test drives as 32% of buyers said it would increase their ‘love’ of the vehicle.
Jaguar’s young driver programme will allow 11 to 17-year-olds to get behind the wheel of an F-Pace or F-Type four-cylinder sports car, capable of 0-60mph in 5.4 seconds.
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
Seat has expanded its four-day test drive programme to include Ibiza for fleet decision makers.
The all-new Mazda CX-5 will visit four shopping centres in the UK with a virtual reality (VR) test drive.
Motorists have been able to monitor the emissions and fuel benefits of the Toyota Yaris Hybrid thanks to a new test drive initiative.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues