test drives
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Car Dealer News 19 AugBrayleys Cars Kia Oxford launches new car rental service
Brayleys Cars’ Oxford Kia dealership has become the latest franchised retailer to launch a new car rental facility as part of the Korean brand’s ‘Try Before You Buy’ initiative.
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News 19 JunCarGurus reveals 10 most bizarre things taken on a test drive
Used car dealers told CarGurus that they have come face-to-face with snakes, parrots and a rifle on test drives in a survey to determine the most bizarre things car buyers brought along for the ride.
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Manufacturer 7 JunVolkswagen launches 48-hour e-Golf test drives
Volkswagen has launched 48-hour test drives for prospective e-Golf buyers alongside a television advertising campaign to promote the adoption of its electric vehicles (EVs).
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Market Insight 10 AprHalf of car buyers disinterested in a test drive, survey reveals
Over half of car buyers would buy a car without taking a test drive, according to a new Opinium survey of over 2,000 UK drivers.
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Manufacturer 13 FebNew Supra flagship allows Toyota to 'look at the customer journey'
Toyota’s new Supra sports coupe will offer the brand an opportunity to “look at the customer journey” and experiment with home test drives and a handling fee for its franchised car retailers.
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Market Insight 12 DecUsed car market showing growth as new declines, says Dealerweb
Dealerweb data has revealed that dealers saw used car finance grow at 15.4% in November against the same month last year.
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Car Manufacturer News 20 NovAlfa Romeo announces Stelvio test drive booking with Amazon
Alfa Romeo is providing greater access to its new Stelvio SUV through a partnership with Amazon.
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Car Dealer News 5 NovRRG Group become Mazda MyWay retailer for Greater Manchester
RRG Group has become the latest addition to the Mazda MyWay network after establishing the test drive concept in the Greater Manchester area.
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Manufacturer 1 OctMitsubishi to offer 24-hour Outlander PHEV test drives
Mitsubishi Motors UK has invited customers to test drive the Outlander PHEV for a full 24 hours, so potential buyers can experience living with a plug-in hybrid.
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Car Dealer News 4 SepArnold Clark gives away JBL speakers, Nandos vouchers and cinema tickets with test drives
Arnold Clark is offering customers incentives including JBL speakers, Nandos voucers and cinema tickets to get them behicnd the wheel of new or delivery-mileage cars for a test drive.
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Manufacturer 26 JulMazda prepares for 'trial roll-out' of MyWay retail concept with five UK dealerships
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
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Supplier News 1 JunTailor test drive routes to improve conversion rates, urges Coachworks Consulting
Dealers need to tailor test drive routes and offer more than the standard “15 minutes around the block” in order to improve their conversion rates, Coachworks Consulting has said.
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Market Insight 24 May
Dealers need to recognise the power of unaccompanied test drives, says Cooper Solutions
Cooper Solutions urges dealers to recognise the potential of unaccompanied or extended test drives as 32% of buyers said it would increase their ‘love’ of the vehicle.
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Manufacturer 1 MarF-Type and F-Pace entice 11 to 17-year-olds to Jaguar First young driver programme
Jaguar’s young driver programme will allow 11 to 17-year-olds to get behind the wheel of an F-Pace or F-Type four-cylinder sports car, capable of 0-60mph in 5.4 seconds.
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Digital Marketing 28 FebGenerating a car test drive lead online costs £3,430, reveals Sophus3
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
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Market Insight 22 Dec
Over a third of car buyers ‘don’t want’ face-to-face advice from car dealers
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
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Car Dealer News 20 OctUnaccompanied test drives boost consumers’ opinion of dealerships, survey reveals
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
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Car Manufacturer News 18 AugSeat includes Ibiza in four-day fleet test drives
Seat has expanded its four-day test drive programme to include Ibiza for fleet decision makers.
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Car Manufacturer News 7 AugMazda offers shoppers virtual reality CX-5 test drive
The all-new Mazda CX-5 will visit four shopping centres in the UK with a virtual reality (VR) test drive.
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Manufacturer 21 JulMotorists gain zero emissions insight on Toyota test drives
Motorists have been able to monitor the emissions and fuel benefits of the Toyota Yaris Hybrid thanks to a new test drive initiative.
