Aston Martin has opened its first “brand experience boutique” at a prime location at the heart of London’s Mayfair district.
An expression of the British marque’s Art of Living by Aston Martin concept, ‘Aston Martin at No. 8 Dover Street’ is expected to be a destination for design master classes, art exhibitions, dinner series and other exclusive events.
A statement issued by Aston Martin said that the store features “a carefully chosen portfolio of the finest artisan products and truly bespoke experiences that embody the Aston Martin spirit”.
The new boutique – where the exterior sign reads ‘Aston Martin Est 1913’ in celebration of the company’s rich heritage – features products from partners including Hackett London, Marma London, Quintessence Yachts, Emilia Burano, Silver Cross and FPM are available at No. 8 Dover Street.
Aston Martin’s executive vice president and chief creative officer Marek Reichman and his team designed the interior space.
Reichman said: “Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin.
“We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them with a wider audience.
“No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”
A Q by Aston Martin specification area will allow visitors to the boutique to focus on Aston Martin’s products more closely, enabling the configuration of a unique sports car or an AM37 speedboat.