Hyundai has claimed that it will cut-out the haggle and guarantee a customer’s trade-in price when it launches a new click to buy car selling website in January.
Customers get a fixed price for a new car, a trade-in price for their old car, can configure their new car, arrange finance and pay the deposit from their laptop, smart phone, tablet or home computer on the new retail channel which launches on January 6th.
A statement issued by the Korean brand described the site as being so user friendly that it makes it possible to “buy a new Hyundai in just five minutes flat” (for those buying with cash).
With their purchase is then completed online, an appointment is made for the customer to take their trade-in to their local Hyundai dealership where they will sign any legal documents and pick up their new Hyundai all at the same time.
Hyundai has said that online customers will be able to collect their new car on evenings and weekends, from participating dealerships, for added flexibility.
Home delivery is also available to any customers buying through finance, although any finance paperwork will need to be signed on a dealership premises, Hyundai said.
Tony Whitehorn, president and chief executive of Hyundai UK, said: “It’s no understatement to say that we’ve been pioneering in the field of online car sales, thanks to our successful experience with our digital stores. Now it gives me great pleasure to launch Hyundai’s own website, Click To Buy.
“We’ve spent many years listening to customers and Click To Buy is the result: it’s a site that makes the process of buying a new car easier, simpler and clearer than ever, doing away with haggling through fixed pricing – and offering the ability to buy a car online in just five minutes flat.
“This is just the start of Hyundai offering even greater customer service. Over the coming months we’ll be adding even more functionality to Click To Buy – watch this space.”
Click To Buy was described as “a natural next step for Hyundai”, following on from the opening of digital stores at the Bluewater and Westfield shopping centres, operated by Rockar.
From its launch early in 2017, Click To Buy will feature the i10, i20, i30, Tucson and Santa Fe, all available at fixed prices.
More models from the Hyundai range will be added in 2017, Hyundai said.