The first customers of Hyundai Motor UK’s ‘Click To Buy’ website have received their cars.
Click To Buy (at www.hyundai.co.uk/clicktobuy) was launched January 6 allowing customers to purchase a new car online, with no haggling and at fixed prices.
The process is possible to complete in less than five minutes when purchasing with cash.
Tony Whitehorn, Hyundai UK president and chief executive, said: “Click to buy is an industry first developed by Hyundai in-house and it makes me incredibly proud to see the first new Hyundai cars purchased online handed over to absolutely delighted customers.
“Our aim with the site has always been to make the buying process easier and more transparent than ever before.
“We are offering the ability to buy a car in the same way they’d be able to purchase clothes, electrical goods or food shopping.
“With discounted fixed prices, Click To Buy is hassle free and with our detailed online trade-in valuation tool, the whole process is clear and easy to understand.
“With more than 92,000 people visiting Click To Buy since it launched, it’s obvious that there is huge interest in purchasing a new car over the internet.
“The response we have received so far has been beyond even our wildest dreams – but we’re certainly not going to rest on our laurels. Hyundai has been built on rapid change and continued innovation. We will continue to lead the charge within this space.”
Since launch, 23 Hyundai cars have been ordered via Click To Buy and the site has had over 92,200 visitors with 43% of customers trading in and 93% collecting their new car from their local dealer.
"Amazon Prime is the classic example; it's the same methodology"
The first Click To Buy home delivery was made to John Freel, a health and safety manager in York, who traded in his previous car, an i40, for a new Tucson Sport Edition.
“’Click To Buy’ allowed me to point out specific minor damage so the price was fair and that made me happy.
“I can’t be bothered going into showrooms half the time and I don’t like being pressurised.”
Customers can research and buy a new Hyundai for a discounted fixed price at a time that suits them - either from the comfort of their own home or when they’re on the go using their smart phone, tablet, laptop or home computer. “Click To Buy was such an easy process,”
“I was actually doing it at work and I liked the fact that I could save what I was doing and go back to it later. I did this a few times when things were quieter, and then thought ‘fine, I’m just going to go for it, and click’.”
Freel did not test drive before he bought.
“The showroom is still there and you can still go in and see everything, but I would say that this is definitely the future.
“Amazon Prime is the classic example; it’s the same methodology. You want to get on with your normal routine and have your goods delivered, so you don’t have the hassle and you save time. We’re all too busy these days. Everything is online, why not cars as well?”
Currently, the Hyundai i10, i20, i30, Tucson and Santa Fe are available to purchase through the Click To Buy site.
When customers visit Click To Buy, they are able to get a trade-in price for their current car, use trade-in funds towards the new car purchase, configure their new car, add accessories and service plans, arrange finance and pay a deposit.
Configurations and finance valuations can also be saved for up to 14 days and returned back to at a later stage if the customer needs time to think about their decision.
The purchase is then completed online and customers buying with cash can either select their preferred handover slot at a dealership, or they can choose their preferred slot for home delivery.
Home delivery is also available to customers buying through finance, although finance paperwork will need to be signed beforehand at a local dealership.
Trade-in cars can either be taken to the dealership on the selected handover date, or will be collected from the customer if home delivery has been chosen.
Those purchasing through Click To Buy can also choose to collect their new car in the evening and at weekends from participating dealerships.
Further models and greater functionality will be added to the Click To Buy website later in the year.