AM Online

Ford demonstrates electrified future at Frankfurt Motor Show

Ford Kuga plug-in hybrid

Ford expects its electrified vehicle (EV) sales to outstrip those of conventional petrol and diesel models by 2020, according to a statement made at the Frankfurt Motor Show.

To highlight its commitment to electrification, the blue oval is showcasing its line-up of hybrid, plug-in and electric models that will form part of a 17-strong model line-up by 2024.

Earlier this year, Ford announced that every new Ford passenger vehicle nameplate will include an electrified option – either a mild-hybrid, full-hybrid, plug-in hybrid or all-electric.

“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” said Stuart Rowley, president, Ford of Europe. “By making it easier than ever to seamlessly shift into an electrified vehicle, we expect the majority of our passenger vehicle sales to be electrified by the end of 2022.”

Among the models on display is the all-new Ford Kuga plug-in hybrid – the brand’s first vehicle to go on sale using a plug-in hybrid powertrain.

It is joined by the seven-seat Explorer SUV, which also uses a plug-in hybrid engine, and the Tourneo Custom eight-seater MPV plug-in hybrid.

Also on show is the new mild-hybrid Ford Puma and current Mondeo Hybrid.

Ford’s new Mustang-inspired all-electric performance SUV will arrive in 2020, with a targeted pure-electric driving range more than 370 miles.

"There is no ‘one-size-fits-all’ solution when it comes to electrification – every customer’s circumstances and travel needs are different," added Joerg Beyer, executive director, Engineering, Ford of Europe. "Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable."

Ford recently announced it is set to work with Centrica to offer charging installations and tariffs in the UK and Ireland.

Its wall box solution is said to deliver up to 50% per cent more charging power than a typical domestic socket, to reduce at-home charging times by up to one-third for customers of Ford’s plug-in hybrid models.

Ford is also introducing a new smartphone and tablet application that will enable its plug-in hybrid vehicle owners and operators to easily locate, navigate to and pay for charging. In partnership with NewMotion, Ford offers access to the largest public charging network with extensive coverage across Europe. The new app will deliver simplified access and payment for Ford customers at more than 118,000 charging points in 30 countries. Customers will be able to seamlessly utilise charging points across many markets, initiating and paying for charging services from a single account for a simplified ownership experience.

Frankfurt Motor Show 2019 pictures

Click a thumbnail to view all the images in the gallery.

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.