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Just 30 new car buyers used Suzuki's 14-day exchange promise since launch

Dale Wyatt, director of automobile, Suzuki GB

Just 0.2% of Suzuki's new car buyers have used the 14-day exchange plan it introduced this year to help them feel confident in their buying decision.

Devised as a further way of communicating and to help convert more new customers, Suzuki is currently the only brand offering this to provide private new car customers with 100 per cent confidence should a purchase not suit their needs.

In summary, if a customer changes their mind within 14 days, they can simply return it to the selling dealer with no quibble whatsoever. Various terms and conditions apply including a 400 miles limit, availability to private retail customers only and providing the dealer 24 hours’ notice of return.

Internal research has shown that since the introduction of the 14-day exchange plan and out of 15,377 private retail registrations this year to date, less than 0.20 per cent of customers - around 30 people - have opted to return their new car and the majority of those have chosen another Suzuki from the range, it said.

In the summer Suzuki customers voted the car brand as the best in the automotive sectorin the UK CSI (Customer Satisfaction Index), which ranks over 260 organisations across all the customer serving industries.

Suzuki was third overall, behind First Direct and John Lewis.

Last month Dale Wyatt, director of automobile, Suzuki GB, told AM that a decision to import thousands of cars to the UK without infotainment systems - which incorporate sat-nav and vehicle sound systems - and source his own solution locally, would now bear fruit.

Suzuki GB’s decision to import cars left incomplete due to the shortage of semiconductor microchips is set to give dealers access to 4,000 vehicles they would not otherwise have had.

Wyatt spoke exclusively to AM after completing six regional car dealer meetings in just five days to allow the brand to spell out its plan to mitigate against the impact of new vehicle supply shortages on its franchisees.



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