Jeep is the global partner of the 49th edition of the Montreux Jazz Festival, which will take place from July 3 to 18.
The Jeep brand will supply an extensive and exclusive fleet of 30 vehicles for transferring artists and international guests. The fleet will include the top-of-the-range Grand Cherokee, the Jeep Renegade, and the Medium SUV, the Jeep Cherokee, will as well be present.
The cars will be placed in various festival settings: from the entrance hall leading to the main stage Auditorium Stravinski and giving also access to the two other stages, the Montreux Jazz Club and the Montreux Jazz Lab, attended by the numerous international artists such as John Legend, Lenny Kravitz, Benjamin Booker, Lady Gaga and Tony Bennett, Santana, Maria Gadú, Jackson Browne, Lionel Richie, The Chemical Brothers, just to name a few.
On the bank of the lake, near the 2m2c Congress Centre where the event takes place, there will be an area devoted to Jeep where the public will be able to live the Jeep spirit, as well as book a test drive. Inside the congress centre will be an impressive Jeep stand, showing in more detail the world of the legendary American brand.
The sponsorship will also be promoted through all various Jeep social channels, thanks to the release and sharing of audio and video tracks, which have marked the history of the Montreux Jazz Festival, and through the official Jeep website from where fans can access the music service provided by "Deezer", offering on-demand streaming of over 35 million tracks, as well as an official playlist of the festival.
250,000 fans are expected on the shores of Lake Geneva for what is considered one of the best festivals, with over 5,000 hours of live concerts.