Dealer Auction's 5.7m alerts drive rapid sales in Q2

Dealer Auction has reported a surge in trade activity in the second quarter of 2025, as its intelligent stock alert system sent out 5.7 million notifications between April 1 and June 30 - up 78% on the previous quarter.

The digital used car marketplace said the data highlights how its technology is helping dealers secure in-demand stock quickly and efficiently.

“Our digital experience is immediate and dynamic, meaning dealers can snap up the used car stock they need right now,” said Kieran TeeBoon, Dealer Auction’s marketplace director.

“Q2’s numbers show that our stock is receiving an overwhelming response from buyers. We also know that speed to sale is a crucial part of any remarketing strategy, helping sellers get cash back in the bank quicker.”

The platform recorded 40,839 auctions in Q2, a 41% increase on Q1. Bidding activity also intensified, with 223,551 bids placed. Meanwhile, the average days to sell stood at just three days, reflecting the platform’s ability to match stock to active buyers quickly.

Dealer Auction reported an average sold price of £6,705 - a 10% year-on-year rise. Although the £3.3 million in trade profit generated for sellers was down on Q1’s record-breaking £5.5 million, it still marked a 30% increase compared with the same period in 2024.

Total retail value traded held firm at £136 million, while vehicles sold were, on average, newer and lower mileage than the previous quarter. Average age dropped from 8.7 to 7.8 years, and average mileage fell to 62,281.

The platform’s CAP Clean performance dipped slightly from 105% in Q1 to 102% in Q2, but continued to demonstrate strong residual values. The Mercedes-Benz E-Class topped the rankings at 102.7%, followed by the Mini Countryman (102.2%) and the Vauxhall Mokka.

Premium SUVs continued to deliver the best assumed retail margins, with the Land Rover Discovery Sport leading at £3,914, followed by the Range Rover Evoque (£3,456) and Volvo XC60 (£2,752).

TeeBoon added: “If Q2 taught us anything, it’s that the market waits for no one. But with the right tools, the right insights and the right stock, there are plenty of opportunities to be seized. Let’s keep the momentum rolling.”