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Williams Manchester pops up with BMW i


Williams Manchester BMW will open its pop up BMW i shop at the Trafford Centre in November.

The pop up will open in time for the Christmas shopping rush on November 2 and the dedicated store will focus on the BMW i range with the i3 and i8.

The store is located on the ground floor near Debenhams where electric vehicle specialists and BMW i geniuses will be at hand to show customers the ins and outs of each model. BMW i merchandise will also be available to purchase, such as electric pushbikes, t-shirts and bags.

The store will be complete with iPad stations for customers to ‘build-their-own’ i3 or i8. Pre-booked test drives in the i3 will take place outside the Orient and the Debenhams entrance.

Daryl Bates, Williams Manchester BMW head of business, said:  “The pioneering concept is still quite new to everyone and so the store will be a great way of introducing these state-of-the-art vehicles to the North West.

“We anticipate that it will be a busy month particularly with the BMW i8 on show as it certainly draws in the crowds. We look forward to opening the doors to the public next week.”

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