Lotus customers from London’s Hexagon dealerships are now able to get on track at the sports car brand’s Norfolk HQ as part of a new test drive tie-up between the two businesses.
Customers will be given a tour of the Lotus facility before being let loose on the 2.2-mile track – where Lotus road and race cars have been developed for the last 50 years – in the model they’re thinking of buying.
Hexagon chairman Paul Michaels said: “Lotus cars feel completely at home on the track, thanks to their light weight, pin-sharp steering and peerless chassis tuning. That’s why we’re proud to have partnered with Lotus on this ultimate test drive opportunity; anyone thinking of buying a Lotus with us will surely be convinced within a few laps of the famous Hethel track.”
Jean-Marc Gales, CEO for Group Lotus plc, said: “Hethel is the home of Lotus. Seeing our range of cars being hand built by Lotus craftsmen and women and then taking to the challenging Hethel test track to put a car through its paces is an opportunity that just can’t be missed.”
Hexagon sells the full range of Lotus cars from showrooms in East Finchley and South Kensington, making it the only Lotus dealer inside the M25.
The new track driving tie up is the latest development in a long relationship between Hexagon and Lotus.
Hexagon regained its Lotus franchise in June last year but was originally a Lotus dealer from 1964 to 1976, while its East Finchley headquarters, which offers Lotus servicing and aftercare, is just a stone’s throw from Lotus’ original base in Hornsey, where Colin Chapman and his team built the first models in the ‘50s.