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SERE Ltd of Belfast named SsangYong Dealer of the Year

Bernard McCotter, general manager of SERE, with his award winning team

SERE Ltd of Belfast has been named SsangYong Dealer of the Year – less than 18 months after taking the franchise on.

Presented with their award at a gala dinner held on board the Royal Yacht Britannia in Edinburgh, the dealership – which became a SsangYong franchise in September 2014 – was congratulated on selling more cars than any other in the brand’s dealer network.

Paul Williams, CEO of SsangYong Motor UK said: “Sincere congratulations to everyone at SERE: sales, aftersales and management. This is a great achievement, and a beacon to all our dealers to demonstrate what can be achieved.”

Stanley Edgar, managing director of SERE Ltd, which is based in Boucher Road, Belfast, said: “We are naturally delighted. This is a great accolade for the whole team who have worked so hard. 

“Getting a new franchise bedded into a dealership inevitably takes some time and effort.  Everyone has pulled together and the results we have achieved with SsangYong in just over a year are a credit to them all.”

SERE general manager, Bernard McCotter who accepted the award, added: “The SsangYong franchise has done extremely well since we launched just over a year ago. 

“We are very pleased to have received the Dealer of the Year award and are confident the franchise will continue to go from strength-to-strength.”



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