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Hyundai to appoint two hydrogen specialist dealerships within six months

Hyundai's ix35 fuel cell vehicle

A pair of Hyundai dealerships in London will be named as specialist retailers of the Korean brand’s hydrogen fuelled vehicles within the next six months.

Until now, hydrogen-powered versions of its ix35 SUV have only been available direct from the manufacturer’s UK base at High Wycombe but Robin Hayles, the brand’s sustainable fuels development manager, has revealed that things are about to change.

Speaking at an event which saw a team of drivers lap the M25 to set record for the longest continuous drive in a hydrogen powered car Hayles revealed: “We have no dealers set up for hydrogen sales at the moment. Ask me that same question in six months and we will have two dealerships set up for sales and finance and capable of discussing the tax benefits with people.

“Until this moment in time everything has come from our central office in High Wycombe.

“It has been quite an intensive hand-holding process in terms of educating the customer and it has just been easier for us to do it that way.

“Ultimately, there’s no reason why this car can’t be part of the dealership network’s offering.”

Hyundai currently has 15 hydrogen-powered cars on UK roads, along with around six Toyota Mirais and many more Ford Transit’s which have been converted to work on hydrogen by Essex-based Revolve Technologies, said Hayles.

There are currently six hydrogen filling stations located across the UK but Mike Dolman, who is overseeing much of the infrastructure development in his role as Michael Dolman Principal Consultant Element Energy, told AM that there were currently applications for eight more in London and three in Aberdeen.

Hayles said that increasing demand would rely as much on awareness as improvements in the infrastructure, however. He said: “From a manufacturer point of view it’s all about awareness. You can buy a car, you can fill it up. The gas companies are building filling stations. We want to get people asking the question ‘where are these vehicles, why can’t I get one?’”

Hayles said that last week’s record-breaking challenge, which saw drivers lap the M25 around the clock for 6,060 miles – beating the previous record of 6,024 – was “no great challenge” for Hyundai’s hydrogen-powered ix35, but admitted that it was a useful exercise.

He said: “It does show people that the technology is viable and will do what everyone wants their vehicle to do on a daily basis…and more.

“It costs me around £50 to fill up the ix35 and I’ll get similar mileage to what I might in a standard vehicle. This week I drove for 365 miles between fill-ups.”

He added: “People may still have reservations about hydrogen, but nobody ever questions the fact that they’ll drive around with 50 litres of petrol or diesel underneath them.

“Much of the development work at Hyundai has been focussed on fuel tank technology and what we have is something that will not burst in an accident. The hard bit is educating people about that.” 

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