Jeep vehicles were added to the displays at Fiat Chrysler Automobiles’ flagship Motor Village UK showroom on Oxford Street at a prestigious launch event.
Executives, business leaders and sports stars were among the 100 VIP guests who attended the event at the facility which has previously only sold Fiat, Alfa Romeo and Abarth vehicles.
Jeep’s iconic Wrangler, Renegade, Cherokee and Grand Cherokee models will now be among the displays.
The move, which makes Motor Village UK the only Jeep dealership in central London, coincides with Jeep’s 75th Anniversary celebrations for 2016.
Steve Zanlunghi, head of Jeep brand, EMEA and managing director, Fiat Chrysler Automobiles UK, and Fabio Di Prima, head of Fiat Chrysler Motor Village UK, officially announced the opening of the site to a packed audience of invited guests.
Di Prima said: “London is clearly an important area for Jeep to be visible in, and what better way to do that than through the Motor Village site.
“From the iconic Wrangler, right through to our big Jeep Grand Cherokee, the whole range of award winning SUVs will be available for customers to see and discover more about. This is a wonderful opportunity for Jeep and its customers.”