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Craig Roberts returns to Vertu to take charge of Land Rover centre

Craig Roberts

A manager who spent nearly a decade at Farnell Land Rover has returned to take charge at the company’s Guiseley retailer.

Craig Roberts has been welcomed back to Farnell Land Rover Guiseley, part of Vertu Motors, having previously worked his way up from sales executive to head of business in eight years.

Under his leadership, Farnell Land Rover Leeds won Dealer of the Year from the brand in both 2012 and 2013.

Three years later, after taking on the role of head of business for Stratstone at the BMW and Mini centre in Leeds, Roberts has returned to Farnell Land Rover as head of business at the Guiseley retailer.

Vertu recently announced a £7.5 million investment to build a new dealership in Leeds to accommodate the company’s growing team.

The end of this year will also see Vertu make a seven-figure investment in a new dealership for Farnell Land Rover Guiseley, with doors due to open in mid-2017.

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