Skoda and Seat dealer DM Keith has continued its sponsorship Otley Cycle Races.
DM Keith had a branded vehicle on display and banners featured at the event which attracted crowds of over 20,000 and drew coverage from regional media and television. The full event was aired on Eurosport.
DM Keith has eight dealerships in the Yorkshire area and has sponsored Otley for the last four years. It also sponsors the Pontefract Races Grand Prix.
The Skoda franchise has long-standing ties with cycle racing and has been an official partner of the Tour de France for over 10 years.