sponsorship
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Digital Marketing 9 Apr
Bristol Street Motors secures title sponsorship for the Virtual Grand National
Bristol Street Motors will sponsor this year’s Virtual Grand National and Grand National Race of Champions, as part of an exclusive deal.
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Car Dealer News 7 Apr
Peter Vardy Group becomes Scottish Rugby sponsor and launches leasing platform
Peter Vardy Group has become the principal sponsor for the Scotland national team in a four-year deal commencing in the summer of 2021.
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Car Dealer News 7 Apr
Marshall and Cazoo announce further sports sponsorship deals
Marshall Motor Group have announced further sponsorships of darts players for the 2021 season, while Cazoo has become the main sponsor of The Derby Festival.
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Car Manufacturer News 6 Apr
Lexus in tie up with Sky TV channel
Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
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Car Dealer News 1 Apr
Vertu Motors signs partnership deals with Yorkshire and Durham cricket clubs
Vertu Motors has signed two-year partnership deals with Yorkshire and Durham County cricket clubs.
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Digital Marketing 30 Mar
Vertu Motors and Macklin Motors renew Formula One sponsorship
Vertu Motors’ Bristol Street Motors and Macklin Motors have renewed its sponsorship of Channel 4's coverage of Formula One.
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Car Dealer News 12 Mar
Vertu Motors acquires naming rights to Eagles Community Arena in Newcastle
Vertu Motors has acquired the naming rights to the Eagles Community Arena in Newcastle in a five-year deal.
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Latest News 11 Mar
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
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Digital Marketing 4 Feb
Arnold Clark secures 'multi-million pound' Channel 4 TV drama sponsorship
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
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Car Dealer News 2 Feb
Marshall Motor Group, Cazoo and heycar announce sports sponsorship deals
AM100 retail group Marshall has agreed to sponsor three professional darts players for the 2021 season, while online used car seller heycar has confirmed it will sponsor this season’s FA Cup on BT Sport.
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Supplier News 8 Jan
Cinch is Premier League Tottenham Hotspur's first shirt sleeve sponsor
Constellation Automotive Group’s cinch online used car retail platform has followed rival cazoo into Premier League football club sponsorship with a deal to become Tottenham Hotspur’s first shirt sleeve sponsor.
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Digital Marketing 7 Jan
Cinch sponsors the LTA’s Queen’s Club Championships
BCA’s online car selling platform cinch has signed a four-year deal to become the new title sponsor for the Lawn Tennis Association’s (LTA) Queen’s Club Championships.
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Digital Marketing 22 Dec
cinch and Suzuki GB both strike-up sporting sponsorship deals
BCA's cinch customer-facing online car retail platform has struck-up a new sponsorship deal with the Northampton Saints rugby team as Suzuki GB renewed its status as MK Dons’ ‘title partner’.
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Car Dealer News 2 Dec
Cazoo strikes sponsorship deal with cricket’s The Hundred tournament
Cazoo has added to its high-profile sponsorship deals with Everton, Aston Villa and the Rugby League World Cup 2021 with an agreement to be lead sponsor of cricket’s The Hundred Tournament.
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Car Dealer News 7 Oct
Hendy Group renews AFC Bournemouth partnership
Hendy Group has confirmed it will continue to support AFC Bournemouth football club for the next two seasons.
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Car Dealer News 14 Aug
Macklin Motors Glasgow Central Nissan extends Partick Thistle sponsorship
Macklin Motors Glasgow Central Nissan is extending its sponsorship of Partick Thistle FC to include the academy team.
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Opinion 8 Jul
Could data collaboration be the key to car retail's COVID-19 survival?
Like most retailers, the automotive industry has been heavily impacted by COVID-19.
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Car Dealer News 30 Jun
John Cooney renews brand ambassador role with Shelbourne Motors
Shelbourne Motors has renewed its association with Ulster and Ireland scrum-half John Cooney, as its official brand ambassador.
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Car Dealer News 30 Jun
Cazoo adds Aston Villa to Premier League sponsorship line-up
Cazoo has made another Premier League sponsorship signing in the form of Aston Villa, agreeing a deal which will logos on the team’s shirts and around its Villa Park Stadium.
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Car Dealer News 9 Jun
Cazoo to be 2020/21 shirt sponsor of Premier League Everton FC
Cazoo will become the shirt sponsor of Premier League football team Everton FC from the 2020/21 season, the online car retail business has revealed.