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Sinclair Mercedes-Benz targets shoppers with pop-up shop

2 Sinclair Mercedes-Benz's pop-up shop

Shoppers have been getting a feel for Formula One and a potential next new car purchase thanks to a pop-up shop opened by Sinclair Mercedes-Benz.

Coffee and a new car might feature on the shopping list of visitors to St David’s Dewi Sant shopping centre in Cardiff thanks as the retailer returned for a second summer stint at a store across from the site’s Costa coffee outlet.

Visitors can view two cars within the mini-showroom – an A-Class hatchback and GLA SUV – and explore other models via interactive stations.

Test drives can also be arranged via the in-store team, who can book an appointment at the group’s Mercedes-Benz retail outlet at Cardiff Gate Business Park.

Sinclair Mercedes-Benz and smart director Andy Sinclair said: “We generated a tremendous response with our first St David’s pop-up shop which attracted more than 25,000 visitors.”

“It was fantastic for us to showcase our brands in a prime city centre location and in a completely different setting to our usual showroom environment.

“Now with an enhanced facility that offers an outstanding retail experience to visitors whether they are interested in a new car or simply want to buy the latest Mercedes-Benz merchandise, we hope to attract even more people through our doors.” 

An array of merchandise bearing Mercedes-Benz’s three-pointed star can be purchased, including Formula One accessories such as the baseball caps worn by three-time world champion and the current leader of the 2016 motor racing championship Lewis Hamilton.

There is also a replica Grand Prix car which customers can take selfies with for a weekly social media prize draw competition.

The Sinclair Mercedes-Benz ‘pop-up shop’ will be open until the end of August.

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