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FCA Group's Motor Village in Harvey Nichols partnership

Winter collaboration (left to right): Lapo Elkann, Jeep ambassador William Fox-Pitt, and His Excellency, Italian ambassador Pasquale Terracciano

Fiat Chrysler Motor Village UK will supply Harvey Nichols with a range of cars for its winter campaign after being chosen as the official car partner of luxury retailer.

The Fiat Chrysler Automobiles’ flagship UK dealer will provide the vehicles as part of a celebration of Italian style in the UK entitled ‘Britalia’ which runs from now until the end of the year.

“All of us at Motor Village UK are proud and excited to officially announce the co-marketing agreement as official car partner to global luxury retailers, Harvey Nichols,” said Fabio di Prima, managing director, Motor Village UK.

“The collaboration for such an important celebration of Italian culture is an excellent one for Motor Village UK. Last night’s launch reception was a great success, and we look forward to the coming months working with Harvey Nichols.”

Harvey Nichols, whose own flagship store is in London’s Knightsbridge, has linked up with Motor Village UK for a series of exciting and high-profile events including a wine tasting evening at the Italian Embassy, a VIP cocktail reception, a Christmas party customer experience, and several instore product placements.

The Fiat 500 Riva and 124 Spider, Abarth 595C Competizione and 124 spider, Jeep Grand Cherokee and Renegade and Alfa Romeo Giulia and 4C Spider will all be displayed outside Harvey Nichols’ Knightsbridge store as part of the collaboration.

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