Duckworth will create 14 new jobs as it opens its £7 million JLR showroom in Boston.
The doors to the new facility, which extends over 3,796 square metres of a 4.25 acre site, will be open to customers for the first time on February 6th.
While the business will retain its former Land Rover facility in Kirton – an Isuzu franchise now in-line for a £2 million investment – the new premises gives the Jaguar and Land Rover brands “the premium setting they deserve,” according to managing director Ben Duckworth.
He said: “Our Jaguar Land Rover Showroom is a standout building in the community with class-leading customer and staff areas, a luxurious, timeless and stylish interior with plenty of space to park when people visit.
“We are proud to be involved in bringing Jaguar back to Boston. This facility allows us to give these models the premium setting they deserve.”
Head of business for Duckworth Jaguar Land Rover Boston, Andrew Shaw, said: “This has been a massive investment for the forward-thinking Duckworth family, and we are all delighted to welcome Jaguar back to Boston, it is such an iconic British brand. We are pleased to support the local community by offering further employment opportunities.
“The interest has been overwhelming and we have now employed additional people with exceptional skills, who are currently training to fulfil their potential and to offer the levels of service expected by the brands and our customers.”
Duckworth was initially established in 1962 as James Duckworth and Son, specializing in repairs to Land Rover vehicles.
The business moved to its current site in Market Rasen in 1980 and become a full Land Rover retailer.
Its initial expansion into Boston happened in 2007 when Ben Duckworth took over Parkside Land Rover at its old site in London Road, Kirton.
In 2015 Martin Duckworth Limited celebrated 35 years as a Land Rover retailer. The investment in Boston is a vision for the family which has worked closely with Jaguar Land Rover to build its new facility.
Banks Long & Co secured land for the Duckworth development. Managing director Tim Bradford said: “We were delighted to acquire 4.25 acres of enterprise land from Lincolnshire County Council, paving the way for Duckworth’s smart new dealership, which extends to 3,796 square metres
“The ceramic-tiled showroom has the capacity to display nine Jaguar models and nine Land Rover models and features state-of-the-art facilities for used car displays, workshops and aftersales service.”