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HR Owen partners BCA in remarketing deal

HR Owen Bentley

HR Owen has agreed a remarketing deal with BCA that will see high-end luxury vehicles sold at the auction group’s Blackbushe facility as part of a regular Top Car event.

The London-based group, which holds franchises with Rolls-Royce, Bentley, Ferrari, Lamborghini and Bugatti brands across 14 sales and 17 aftersales sites across 11 brands will feed luxury stock into Blackbushe on alternate Wednesdays as a result of the partnership.

BCA said that around 20 high value vehicles will be on offer in each sale, with all cars fully pre-sale prepared to retail standard.

The sales programme will be supported with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.

BCA’s dealer sales director, Dave Burden, said: “We are delighted to announce this significant partnership with HR Owen, a brand synonymous with luxury, prestige and performance vehicles.

“We are sure this new sales programme will attract attention from buyers across the UK and potentially even further afield.”  

He added: “Blackbushe has a well-established reputation for remarketing high-value vehicles and we are confident that the selection of attractive premium stock offered by HR Owen will quickly gain a loyal following from our buyers, both in the auction hall and online.”

Mark Rose, HR Owen’s head buyer, said: “BCA are the acknowledged market leaders and share HR Owen’s focus on customer service and quality which makes them a good fit for our business.”

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