NFDA Trusted Dealers and the Energy Saving Trust have launched a nationwide campaign to increase awareness of Ultra-low emission vehicles (ULEV) among UK car buyers.
The campaign will include a series of roadshow events run in partnership with dealers to tackle the lack of understanding around the benefits of the vehicles and give consumers the opportunity to experience the latest electric technology.
Research shows that 64% of people are unaware of the £4,500 Govenment incentive for buyers choosing ULEVs.
The events will explain what an ultra-low emission vehicle is and how making the change could save buyers money. They will also bust myths around ULEVs such as their range and cost, and show how changes to our cities in future will make these vehicles even more beneficial.
The roadshow will kick off in Leeds in April, with further sessions at dealerships in five major UK cities London, Derby, Nottingham, Southampton and Birmingham. All of the cities are part of the government’s new air quality plan to meet EU statutory nitrogen dioxide (NO2) limits across the UK.
Neil Addley (pictured), managing director of NFDA Trusted Dealers, said: "This new partnership will give consumers a first-hand look at the developments in the ULEV market and how making the switch to a low emission vehicle could save them money."