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Snows opens second Suzuki franchise in Basingstoke

Snows Motor Group Basingstoke

Snows Motor Group has opened its second Suzuki franchise, in Brunel Road, Basingstoke.

The opening of the latest site follows last year’s launch of the retailer’s first showroom in Poole, Dorset.

The existing premises on Brunel Road have undergone refurbishment to provide a 200-square metre showroom with the full Suzuki range.

The dealer principal is Adam Lawrence.

Snows Motor Group’s group board director Neil McCue said: “Basingstoke has always proved to be a high footfall location and we have a long-established and strong presence in the town.

"However, there was no Suzuki representation within the local catchment area, and therefore our site on Brunel Road was ideal to expand our portfolio with the brand."

Suzuki GB sales and marketing director Dale Wyatt said: “It also builds on a very successful first year in Poole, and with the recent introduction of the all-new Swift, one of our most popular models, it is the perfect time to be strengthening their Suzuki business.”

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