Inchcape Retail UK has dropped its Hunters and HA Fox brands in a programme to bring all its 107 franchised dealerships under the same familiar brand.
Its 16 Hunters Land Rover and HA Fox Jaguar centres have rebranded under the Inchcape name, marking a major milestone for the development of the automotive business.
The development comes after more than 40 years of partnership between Jaguar Land Rover and the Inchcape Group.
Inchcape’s last rebranding exercise, in 2001, led to its volume franchises to adopt Inchcape while its premium franchises traded under different names.
Inchcape said the latest change will be seen in the signage above the door and unites Inchcape Group retail centres under a single name for the first time. It also benefits customers, making it even simpler and easier for customers to buy, sell and enjoy their cars, as part of a new strategic approach for the group, said the AM100 dealer group.
Alex Merricks, Inchcape Jaguar Land Rover franchise director said: “As we continue to build our business, we work closely with our manufacturer partners to put customers at the centre of everything we do.
“This rebrand dramatically increases our ability to do that. We want customers to see Inchcape above the door of our JLR retail centres and know they can expect great customer service, excellent brand knowledge and expert after-sales service.”
Alongside the changes at a retail centre level, the Inchcape Group has also reviewed its digital presence and launched a new website this month.
The new site will complement the strategic direction of the automotive business by providing a simplified and modern online experience for customers, said Inchcape.