Citroen has announced a new retail concept for its van operations, which it hopes will underline its commitment to business customers in the future.
Branded ‘La Manufacture Citroen’, it requires specific franchise standards, such as displaying a ‘hero’ vehicle high up on a branded podium to immediately identify the site and promote Citroen’s offering, and a dedicated car park and reception area for customers.
Extensive use of masts and banners, and illuminated signage and symbols will explain the commercial offers and vehicle specifications, and Citroen suggests a covered area displaying the its flagship vehicles will provide more comfort for customers.
Inside the showroom, there will be a vehicle on display on a podium at the entrance, plus the complete range of business vehicles in various configurations.
Citroen believes the use of red and white, plus light oak panelling and grey fabric, will underscore the business-like look and feel in the showroom and workshop.
The new van sales corporate identity is already being trialled at Reims in France and Amsterdam in the Netherlands, and Citroen aims to roll it out across its van dealer network internationally over the next three years.
The French brand said the design for La Manufacture Citroen has graphics which reflect the professional world of building sites and workshops, through their red and white striped design.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
geraldine - 20/09/2018 13:03
stop telling the dealers what to do you are a disaster area your sales have collapsed and you are one of the worst franchises again to have on the smmt report . get your own house in order and speak to your network before thy disappear ,.reading this article they seem to think that a dealer can come up with another 30 parking spaces from somewhere on a different planet I think .all manufacturers need to lay off their networks at the moment unless they wish them to go the same way as the high street we are in for a very tough two years get a grip and get back to some reality !! get off your arses and visit your dealers as we are not happy bunnies at the moment !!