Stoneacre Motor Group has begun the £6 million development of a new Volvo Car UK showroom in Sheffield.

Its new site, on Penistone Road, Sheffield, will deliver an expanded showroom and a larger used car display and bring the city's Volvo dealership upto the Swedish brand's VRE corporate idenity standards. 

A signature lounge area and the offer of Swedish cuisine will be available to customers, while a glass window will provide a view of activity in the new facility's workshop.

Stoneacre Motor Group’s Volvo franchise director, David Warren, said: “This investment isn’t just about a change of furniture, it’s designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.”

The South Yorkshire-based retailer is expanding, with a larger showroom, including a greater display of approved used Volvo Selekt models on the forecourt and increased customer parking.

Stoneacre Motor Group will also be offering the Volvo Personal Service, which means that technicians will liaise with the customer from the point of booking, right through to explaining the services - which the technicians themselves will have carried out.

Two Personal Service Technicians work together on each car, reducing waiting times for customers.

Warren said: “2019 marks an exciting year for Volvo and Stoneacre, with the launch of the brand new S60 this month completing Volvo’s totally revised model range.

"After the record-breaking successes of our new models last year, we felt this was the perfect time to invest in an impressive new showroom and can’t wait for our customers to see the finished product.”

In February Stoneacre reported turnover growth of 9% and profit before tax up 34% in its financial results for the period to April 28, 2018.

Recent acquisitions have seen the Thorne-based AM100 group take strides towards its ambition of becoming a £1 billion turnover business by 2020.

Stoneacre’s financial results to the end of April last year showed a total turnover of £786.3m (2017: £721.2) and profit on tax of £10.6m (2017: £7.9m).