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2020 Auto Trader Retailer Award winners revealed

Nathan Coe, Auto Trader’s chief executive officer

Auto Trader has revealed the winners of its Retailer Awards, following a virtual ceremony on Friday October 23.

Dealers were recognised for their exceptional customer service, digital excellence, and for successfully adapting to the unprecedented challenges that Covid-19 has presented.

The top accolade, the Retailer of the Year, was awarded to three businesses:

  • Cedar Specialist Cars (under 50 cars)
  • Alex Scott Cars (50-100 cars)
  • Luscombe Motors (over 100 cars)

In total, 18 trophies were awarded, including two self-nomination categories: the Business Initiative of the Year, which recognised a retailer that had taken bold steps to respond to the changing needs of its customers, and the People & Culture Award, which identified those businesses that are going above and beyond to provide the very best working culture for its colleagues.

This year saw the highest number of self-nominations ever to enter the Awards, which were judged by an independent panel of experts from some of the UK’s best-known brands, including Google, Rightmove and Ennis & Co.

Nathan Coe, Auto Trader’s chief executive officer (pictured), said: “The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures. 

“In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.”

Winners of the 2020 Auto Trader Retailer Awards:

Award category

Award winners

1-50 cars

Award winners

50-100 cars

Award winners:

100 + cars

Digital Excellence Award

Promotors Limited

Alpha Motors of Wigan

Avalon Motor Company

Customer Experience Award (mystery shopping)

Harvey Cooper Cars

Martin Brothers Motor Group

The Donalds Group

Customer Choice Award

E.S.A. Automotive

Donnelly Volkswagen

M&T Motor Company

Business Initiative of the Year (self-nomination)

PGI Garage

Quirks Car Company


Retailer of the Year Award

Cedar Specialist Cars

Alex Scott Cars

Luscombe Motors

Rising Star of the Year

Jamie Caple, Car Quay


Under 200 cars

Over 200 cars

People & Culture Award (self-nomination)

PGI Garage


Jardine Motors Group


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