A clear roadmap for future success helped Angus MacKinnon to its win in the year’s Independent Dealer of the Year category in the 2022 AM Awards.
The Uttoxeter-based used car retailer focussed on its local market and the acquisition of stock tailored to its local customer demographic as it emerged from the COVID-19 pandemic with a 2021 turnover that exceeded that of two years prior.
And now a strategy of pursuing a 25% electric vehicle (EV) stock mix is set to prime the business for further growth in 2022.
According to its entry, the business is also targeting the adoption of a new car retail franchise to support its sales growth.
A local focus sees Angus MacKinnon only acquire cars with a potential days to turn of 40 days or less, using the retail back pricing method to ensure the delivery of margin.
It targets stock acquisition from private sellers and alternative car buying providers in a bid to minimise fees.
And a range of the sector’s most prominent data sources are drawn upon to back-up the business’s stocking strategy.
Strong focus on finance and insurance sales have helped the business boost pre-tax profits by 15.5% in 2021, alongside an average margin on each used vehicle sale to rival some of the industry giants.
But, crucially, a focus on customer care and consistent service keeps customers coming back time and time again.
- Angus Mackinnon
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