AM Online

Yeomans completes trio of Nissan dealership refurbs


Yeomans has completed Nissan’s latest corporate identity standards at its Basingstoke, Worthing and Haywards Heath.

The dealerships now feature Nissan’s updated signage and visuals plus refreshed fixtures and fittings after a “major investment” was made at each site.

All three projects were completed on time and on budget.

Nissan’s new look features a flat and two-dimensional design of its redesigned logo.

The showrooms have also undergone “substantial refurbishments” inside.

Yeomans is one of the longest-serving Nissan dealers in the UK and as well as the three aforementioned locations, runs Nissan outlets in Aldershot, Bognor Regis, Eastbourne and Portsmouth.

Earlier this month, the company opened its eighth Nissan dealership – in Plymouth – after an £800,000 investment.

The South of England dealer group also represents Audi, Citroen, DS, Honda, Hyundai, Peugeot, Skoda, Toyota, VW, VW Commercial Vehicles and Vauxhall.

James Smith, Managing Director at Yeomans, said: ‘‘We couldn’t be happier that three of our Nissan dealerships have been brought up to date in such a stylish and eye-catching way.

‘‘The brand’s new corporate identity looks great and feedback from our staff and customers has been excellent.’’

New head of fleet for Nissan

Meanwhile, Nissan has appointed a new Marco Capozzoli as its new fleet director.

Capozzoli takes over from Csaba Vincze who was named the manufacturer’s new network development and customer quality director in March.

Capozzoli, who has worked at Nissan for nearly six years and has a broad range of leasing, finance and vehicle rental experience, will take on the new position with immediate effect.

He said: “I’d like to continue the mid-term fleet strategy with special focus on the dealer network and maximise our performance through sales channel optimisation. 

“With a newly launched range of fantastic, electrified vehicles, including the fully electric Ariya and Townstar compact van, these are exciting times for Nissan GB.

“With our 10-year heritage in electric vehicles, we have valuable experience to help businesses that are looking to cut their carbon footprint and transition to a zero-emission fleet. I look forward to this exciting challenge and continuing to help our customers embrace the electrified era.”

Automotive Management Live 2023







The UK's leading event for motor retailers - Thursday November 9, 2023.

‚ÄčAutomotive Management Live 2023 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.

Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.

Venue: NEC, Birmingham


If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.