Audi, BMW and Arnold Clark were among the winners of the Click Awards 2016, held by Auto Trader.
The event, now in its ninth year, had 12 awards up for grabs. Its judging panel included experts from digital companies such as Amazon, Rightmove, LinkedIn and AOL, and nominees were assessed using a judging methodology that covered four areas: consumer research, social media, I-Control and SEO.
Here’s the full list of winners:
Best retailer digital customer experience
Best manufacturer digital customer experience
Best integrated marketing approach:
Franchise and supermarkets: Arnold Clark
Independents: Georgesons Cars
Best Digital Initiative:
Franchise and supermarkets: Renault Retail Group
Independents: Mike Brewer Motors
Data driven retailer of the year
Franchise: Arnold Clark
Supermarkets: Imperial Car
Digital forecourt of the year