Audi, BMW and Arnold Clark were among the winners of the Click Awards 2016, held by Auto Trader.
The event, now in its ninth year, had 12 awards up for grabs. Its judging panel included experts from digital companies such as Amazon, Rightmove, LinkedIn and AOL, and nominees were assessed using a judging methodology that covered four areas: consumer research, social media, I-Control and SEO.
Here’s the full list of winners:
Best retailer digital customer experience
Spire Automotive
Best manufacturer digital customer experience
Audi
Best integrated marketing approach:
Manufacturer: Fiat
Franchise and supermarkets: Arnold Clark
Independents: Georgesons Cars
Best Digital Initiative:
Manufacturer: BMW
Franchise and supermarkets: Renault Retail Group
Independents: Mike Brewer Motors
Data driven retailer of the year
Manufacturer: Audi
Franchise: Arnold Clark
Supermarkets: Imperial Car
Digital forecourt of the year
Imperial Car
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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