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GForces partners with HPI to drive dealer leads

Fernando Garcia, HPI

GForces has partnered with HPI to enhance its data offering by providing vehicle history checks on dealer websites.

The aim of the new offering is to capture additional customer data as they research vehicles to deliver more qualified leads to dealers.

Fernando Garcia, consumer director at HPI, said: “Given the HPI Check is one of the last steps towards buying a vehicle, a visitor entering their details is essentially a pre-qualified ‘hot lead’.

“The process captures a wealth of information that allows for timely and targeted marketing.”

GForces group strategy director, Tim Smith, said: “Automotive business intelligence is vital to conversion, which is at the core of everything we do.

“Forging partnerships with industry-leading technology and marketing providers like cap hpi strengthens this offering even further.”

GForces will be exhibiting their services and greeting visitors at Automotive Management Live, at the MK Arena, on November 16th.

For more information on the event, or to register as an attendee, for free, visit

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