GForces has appointed five key staff to its vehicle manufacturer team.
Nathan Cooper, formerly of service plan experts EMaC, joins the company as OEM aftersales account director.
Ben Simpson takes up the role of senior programme manager after moving from digital agency AKQA.
Nick Crosskey takes up the role of account director, moving on from the same role at Search Optics.
David James becomes head of OEM relationships, after also serving at Search Optics as managing director, and Hilton Austin moves from CarVue to become OEM enterprise business development manager.
“We want to deliver an extremely slick customer journey for vehicle manufacturers,” said Cooper.
“We also want to raise awareness of our OEM programme and the total solutions we can provide. I see our role as one that makes the customer journey educative and transformative, enabling significant positive change in their business models and practices.”
“We’ve certainly hit the ground running,” Simpson said.
“We’ve firmly accepted the challenge of interpreting technology trends and our role guiding true changes in innovation. GForces have fought hard to be recognised as experts in their field and we want our reputation as a consultancy service to be synonymous with our established technological expertise.”
“There is a huge amount of industry insight here at GForces and we want to make that available to more vehicle manufacturers than ever before,” James explained.
The OEM division is headed up by Richard Johnston, OEM director.
Expansion of the company’s offering to vehicle manufacturers is a key part of his vision for the future.
“With so many combined years of experience in new business development, communications and technology now represented in what we can offer and achieve for vehicle manufacturers, we are set to make a real impact on the automotive sector,” he states. “We will continue the expansion of GForces’ global reach through exciting new brand and manufacturer partnerships. With Ben, Nathan, David and Hilton on board, several upcoming tenders are currently being prepared and new opportunities are already being identified and pursued.”
Existing manufacturer customers include Citroen, General Motors, Jaguar, Kia, Land Rover, Mercedes-Benz and Peugeot.