Motors.co.uk saw a 17% rise in enquiries during October to record its best ever Q4 month.
The year-on-year rise also saw the October figure rise 5% above the number of enquiries from the previous month.
While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, Motorsd.co.uk said, with a 39% increase in visits from smartphones and a 9% increase in visits from tablets in October 2016 compared to October 2015.
Phill Jones, managing director at Motors.co.uk, said: “We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing.
“We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers.
“The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.”
Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29% increase in leads in October year-on-year compared to October 2015.
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