Auto Trader is showcasing 1,500 of the top automotive retailers on its marketplace in the UK with its new Highly Rated 2023 initiative.

Retailers across the UK who have been consistently recognised by their customers as providing an outstanding experience by rating them highly on Auto Trader will be receiving a collection of exclusive Highly Rated assets, including stickers and digital logos to promote their excellence across their physical and digital showrooms.

Retailers meeting the criteria will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store for maximum visibility. 

Reviews are crucial to building confidence with buyers, with a recent onsite survey showing that almost 90% of Auto Trader consumers believe reviews are important in their decision-making process when considering buying their next vehicle.

To qualify for Highly Rated accreditation, retailers must have met the following in the last 12 months:

• a high volume of recent reviews on Auto Trader
• an average review rating of four star and above on Auto Trader
• regular engagement with customer reviews by replying to them

Auto Trader’s group sales director, Darren Moon, said: “Our Highly Rated accreditation is a unique opportunity for us to recognise and celebrate those retailers that are going the extra mile to provide their customers with an outstanding level of service.

“Our research shows just how vital customer reviews are for the vast majority of today’s car buyers, and with consumers conducting more and more of the journey online, it’s never been more important for retailers to be able to immediately reassure potential customers of the quality service they’re able to provide.”