Marketing
-
Aftersales 11 SepHalfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
-
Digital marketing 6 SepThe FCA could crack down on social media “wild west” with finance risk warning labels
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
-
Supplier News 23 Augcarwow platform to boost dealer 73-plate new car sales campaigns
online marketplace carwow is launching a new campaign to boost retailers’ new car sales efforts during the crucial September plate-change month.
-
Dealer profiles 7 AugA good deal, better, certainly delivered for Lookers car dealerships
In 2022 Lookers launched its first major multi-channel brand marketing campaign in more than five years, which the AM Awards judges voted to be the winner of the Marketing Strategy of the Year trophy at the 2023 AM Awards.
-
Digital Marketing 19 JulAuto Trader highlights 1,500 highest rated automotive retailers in the UK
Auto Trader is showcasing 1,500 of the top automotive retailers on its marketplace in the UK with its new Highly Rated 2023 initiative.
-
Manufacturer 28 JunToyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
-
Car Dealer News 25 MayCar dealers price drop adverts could be misleading, regulator finds
The advertising watchdog has censured Marshall Motor Group with a ruling that could have implications for all car dealers advertising used cars with a price drop.
-
Digital Marketing 16 MayHyundai flexes marketing power for Ioniq 6 with new Spider-Man film
Hyundai is further boosting its brand awareness by featuring its Ioniq vehicles and mobility concepts as part of the new Spider-Man film.
-
Aftersales 9 MayCastrol launches new workshop reward scheme
Castrol has launched a new reward scheme app for workshops so they can redeem prizes each time they purchase qualifying products.
-
Retailing 31 MarCar dealers' marketing could better appeal to female buyers' triggers
Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.
-
Car Dealer News 14 MarIsuzu dealer to embark on Icelandic expedition in D-Max AT35
Staff from Hunt Forest Group, an Isuzu dealership in the South of England, will embark on an Icelandic expedition to demonstrate the capability of the brand’s flagship Arctic Trucks AT35 model.
-
Supplier News 9 MarIncrease in enquiries but sales and handovers fall, research shows
Research has shown that dealers worked hard to convert enquiries in February and saw a 3.4% increase in the number of test drives. However, sales fell by 7% and handovers by 27%.
-
Used Cars 8 MarCar dealers may have to work harder to improve lead conversions, says eBay Motors
eBay Motors Group has said that dealers may have to "work their marketing harder" to reach car buyers earlier and maintain leads until potential customers are ready to buy.
-
Manufacturer 16 FebLamborghini enlists dealers and Silverstone to help mark 60th birthday
Supercar brand Automobilii Lamborghini will mark its 60th birthday in 2023 with a schedule of events backed by the carmaker and its retailers.
-
Car Dealer News 10 FebHendy hosts first cars and coffee event of 2023
Hendy Group welcomed hundreds of car enthusiast to its first Performance Coffee Run of 2023, at Thruxton race circuit on January 15.
-
Supplier News 23 DecAuto Trader to launch largest integrated marketing campaign on Boxing Day
Auto Trader will launch its largest integrated marketing campaign on Boxing Day to drive consumers in the market for new and used cars to its retailer partners.
-
Manufacturer 23 DecIsuzu UK forms partnership with Scottish Football Association
Isuzu UK has secured a new multi-year partnership with the Scottish FA as the official commercial vehicle partner for the Men’s Scottish Cup.
-
Talent & People 16 Nov8 Questions To... Jade Paveley, marketing director, North Wales Motor Co and rally driver
In our latest interview for AM's '8 Questions To' series, rally driver Jade Paveley, the marketing director of family-owned North Wales Motor Co, talks about the value of feedback and remaining authentic.
-
People News 15 NovEx JCT600 marketeer Charlotte Murray joins Marketing Delivery as commercial director
JCT600 head of marketing Charlotte Murray has joined Marketing Delivery as its new commercial director.
-
Manufacturer 31 AugSkoda reveals CI update and new brand identity
Skoda dealers will begin the roll out of a brand identity update in 2024 after the carmaker revealed new emphasis on "the simplicity and value" of its new models.
