September’s plate change may be more aggressive than usual due to manufacturers scrambling to drive sales with scrappage schemes.
Some of these offers can be stacked atop existing retail deals and it will be interesting to see what sort of effect they will have. September 2016’s private registrations were down 1.7% year-on-year.
Mike Jones, ASE chairman, said the impact of these offers on dealers will depend on whether money has been reallocated from existing offers.
He said: “Where brands are requiring a contribution from dealers, this will be a profit-and-loss hit, but again this may just replace money they were giving away already.”
The trade-off for dealers could be that higher volumes from this activity will result in them hitting Q3 volume targets, and the bonus money to see them through to the end of this year.
Vauxhall, BMW and Ford were some of the first out of the gate with scrappage deals, but most other manufacturers jumped on the bandwagon. Some manufacturers even told AM that they had no
intention of following Ford after it launched its scrappage scheme on August 22. This position changed days later.
Will the September figures show these manufacturers ahead of competitors due to that early lead?
Vauxhall has been combining its £2,000 scrappage offer with PCP and deposit contributions. This would mean a Vauxhall customer could get up to £4,400 in support towards a new Mokka X, which is available for £279 a month. Vauxhall has already boosted sales by 20,000 across its two scrappage promotions, with a 5,500-unit boost this year.
Vauxhall dealers will have to register more than 8,579 units to beat 2016 figures.
Ford’s offers in September look particularly aggressive when you factor in monthly payments of below £300 on all cars, 0% deals on the majority of its cars and discounts of between £2,000 and £7,000 through scrappage. If the September figures show registrations below last year’s 11,703 units for Ford, it will be a massive indicator that consumer confidence levels are badly damaged.
Audi had a better September than both BMW and Mercedes-Benz last year, but BMW was the first German premium manufacturer to launch its £2,000 scrappage offer, on August 9.
BMW has a good mix of deals for Q3, with 0% offers on 6 and 7 Series, 1.3% APR on its i-model range and 2.9% deals on core models such as the 3 Series.
|Model||Finance type||Deposit||Term||Monthly payment||Final payment||APR||Offer ends|
|118d Sport 5-door||PCP||£4,570.55||48||£199||£8,694.08||4.90%||30/09/2017|
|216d Sport Gran Tourer||PCP||£4,769.21||48||£279||£9,818.88||4.90%||30/09/2017|
|216d Sport Active Tourer||PCP||£4,715.15||48||£289||£9,225.03||4.90%||30/09/2017|
|218d M Sport Coupe||PCP||£4,823.21||48||£289||£11,078.73||4.90%||30/09/2017|
|218d M Sport Convertible||PCP||£5,333.75||48||£329||£12,069.40||4.90%||30/09/2017|
|320d M Sport Saloon||PCP||£6,211.26||48||£239||£10,998.25||2.90%||30/09/2017|
|320d M Sport Touring||PCP||£6,105.46||48||£289||£11,295.18||2.90%||30/09/2017|
|420d M Sport Coupe||PCP||£6,262||48||£319||£12,366.33||2.90%||30/09/2017|
|520d M Sport Saloon||PCP||£6,823.09||48||£359||£15,633.43||3.90%||30/09/2017|
|520d M Sport Touring||PCP||£7,377.57||48||£379||£16,406.73||3.90%||30/09/2017|
|640d M Sport Gran Coupe||PCP||£11,101.07||48||£499||£18,278.93||0.00%||30/09/2017|
|730d M Sport Saloon||PCP||£9,574.40||48||£499||£26,336.60||0.00%||30/09/2017|
|730Ld M Sport Saloon||PCP||£9,706.05||48||£499||£27,799.95||0%||30/09/2017|
|X3 xDrive20d M Sport||PCP||£6,827.23||48||£319||£16,847.95||5.90%||30/09/2017|
|X1 sDrive18d Sport||PCP||£5,020.81||48||£339||£12,330.25||5.90%||30/09/2017|
|X4 xDrive20d M Sport||PCP||£7,761.14||48||£399||£18,063.40||5.90%||30/09/2017|
|X6 xDrive30d M Sport||PCP||£9,969.73||48||£569||£24,021.33||5.90%||30/09/2017|
|X5 xDrive30d M Sport||PCP||£8,983.34||48||£629||£24,147.13||5.90%||30/09/2017|
|Fiesta Zetec 1.0 EcoBoost 100PS 3 Door||PCP||£3,814.69||36||£160||£5,955||2.90%||30/09/2017|
|Fiesta Zetec 1.0 EcoBoost 100PS 3 Door||PCP||£3,840||36||£160||N/A||N/A||30/09/2017|
|Fiesta Titanium 1.0 EcoBost 100PS 5 Door||PCP||£3,814.02||36||£205||£6,820||2.90%||30/09/2017|
|B-MAX Titanium Navigator 1.0 EcoBoost 100PS||PCP||£5,733||36||£169||£5,423||0.00%||30/09/2017|
|EcoSport Titanium S 1.0 EcoBoost 125PS||PCP||£4,738||36||£169||£7,118||0.00%||30/09/2017|
|Focus Titanium 1.0 EcoBoost 100PS||PCP||£4,774||36||£199||£6,6722||0.00%||30/09/2017|
|Focus ST-3 2.0 EcoBoost 250PS Petrol||PCP||£6,958||36||£229||£11,788||0.00%||30/09/2017|
|C-MAX Zetec 1.5 TDCi 120PS||PCP||£6,911||36||£199||£6,974||0.00%||30/09/2017|
|Grand C-MAX Zetec 1.0 EcoBoost 125PS Petrol||PCP||£6,940||36||£209||£7,155||0.00%||30/09/2017|
|Tourneo Connect Zetec 1.5 TDCi 100PS||PCP||£6,161||36||£179||£5,700||0.00%||30/09/2017|
|Kuga Titanium 2.0 TDCi 150PS FWD||PCP||£8,209||36||£219||£10,246||0.00%||30/09/2017|
|Mondeo Titanium 2.0 TDCi 150PS||PCP||£7,878||36||£209||£8,538||0.00%||30/09/2017|
|S-MAX Titanium 2.0 TDCi 150PS||PCP||£8,076||36||£219||£11,435||0%||30/09/2017|
|Galaxy Titanium X 2.0 TDCi 150PS||PCP||£11,471||36||£229||£13,125||0.00%||30/09/2017|
|New Crossland X SE 1.2 (81 PS) in Summit White||PCP||£2,999||36||£245||£6,295||4.2%||2/10/2017|
|New Mokka X Active 1.4i Turbo (140PS) Start/Stop FWD in Amber Orange||PCP||£2,199||36||£279||£6,969||4.2%||2/10/2017|
|Adam Energised 1.2i (70PS) in Mint my Mind||PCP||£2,099||36||£199||£4,524||4.2%||2/10/2017|
|Corsa 3-door Limited Edition 1.4i (75PS) ecoFLEX in Lava Red||PCP||£1,999||36||£225||£4,242||5.5%||2/10/2017|
|Corsa 5-door Limited Edition 1.4i (75PS) ecoFLEX in Summit White||PCP||£1,999||36||£235||£4,396||5.40%||2/10/2017|
|Astra SRi 1.4i Turbo (150PS) in Lava Red||PCP||£2,999||36||£238||£6,836||4.2%||2/10/2017|
|Astra Sports Tourer SRi 1.4i (100PS) in Lava Red||PCP||£2,999||36||£249||£6,756||4.2%||2/10/2017|
|New Insignia Grand Sport Design 1.5 (165PS) Turbo in Lava Red||PCP||£4,099||36||£199||£7,519||4.2%||2/10/2017|
|New Insignia Sports Tourer SRi NAV 1.5 (165PS) Turbo in Summit White||PCP||£4,299||36||£289||£8,239||4.2%||2/10/2017|
|Zafira Tourer SRi 1.4i Turbo (140PS) in Summit White||PCP||£4,499||36||£325||£6,532||4.2%||2/10/2017|
|Cascada SE 1.4i Turbo (140PS) S/S in Summit White||PCP||£3,999||36||£399||£6,816||4.2%||2/10/2017|