Paragon has launched a new financial services website to align all savings, lending and motor finance offerings.
The Paragon Bank website has been launched alongside changes to the terminology of its services designed to "reflect the growth in Paragon’s product range".
The term ‘motor finance’ will be used instead of ‘car finance’ to better describe its financial range, a statment said.
This change comes after Paragon expanded its funding to include finance for light commercial vehicles and leisure vehicles such as motorhomes and caravans, as well as cars.
The rebrand is part of a “wider exercise” in simplification and branding across its product lines, in hopes to boost its visibility as a banking group.
Paragon’s director of motor finance Julian Rance said: “This is an exciting time for our business.
"Since launching, we’ve achieved consistent growth and that has allowed us to position ourselves as a trusted partner to brokers and car dealers up and down the country and to expand our product range.
“Alongside cars we now offer finance on vehicles including vans, motorhomes and caravans.
"It’s an ideal time to refresh our brand and take our business forward using ‘motor finance’ to better reflect the funding that we offer.”
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