Advertisement feature from CrowdControlHQ
Are you up to speed on key trends and social media usage from across the automotive sector?
For example, did you know that the UK is the first territory in the world to see investment in digital spend (including search, social media and analytics) rise to £8bn – taking investment to over 50% of total communication spend, exceeding all other communication channels combined, including big ticket items such as TV, Print and Radio advertising? And that the UK automotive industry has the fifth largest share of this spend?
Or that over the past two years there has been accelerated growth in the usage of social media platforms in adults aged over 35 years and silver surfers, forcing the automotive sector to think beyond generation ‘millennial’ in their approach to social media marketing? Or how sales teams are coping with the challenge of going head to head with widespread public opinion on social media, in an era where credibility rests with the masses?
Or how has FCA guidelines on social media published in 2015 have impacted on the delivery of social media across the automotive sector? And where businesses are missing a trick, or worse, putting their brand reputation in jeopardy from ill informed social media practices?
Today, social media has a critical role to play in acquiring new customers, maintaining relationships with existing customers and in building brand awareness, whilst servicing the growing demand for social customer service response. However, the operational delivery of social media also has risks and getting the balance right between accelerated engagement and brand consistency can be a challenge which is why having the most up to date thinking and best practice at your fingertips is a must!
So as you plan your approach to social media in 2016, don’t miss the chance to get ahead of the pack by catching up on the latest thinking from across the automotive sector by downloading a free copy of the executive briefing via crowdcontrolhq.com/automotivebriefing.
The executive briefing is brought to you by CrowdControlHQ, the UK’s leading social media risk management and compliance platform, an award winning software product used by the front runners in social media delivery including Sytner, Jardine Motors, RRG Group, Snows Group and John Clark Motors.
CrowdControlHQ offers cutting edge listening, social media management and engagement tools, live reporting and one of the most rigorous compliance suites available on the market today. They support their clients with a range of consultancy support services including strategic planning and will be running a number of automotive social media one day workshops across the country on March 8th, 9th and 10th aimed at Marketing and Customer Service Directors/Managers grappling with the challenges of social media and seeking to create competitive advantage. To book your place at a workshop please visit crowdcontrolhq.com/automotiveworkshops.
Telephone: 0845 686 5044