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Ben launches Ben4Business to ‘increase awareness and drive business benefits’

Ben4Business mock up pack

The not-for-profit organisation launched a new package Ben4Business in hopes to “increase awareness and drive business benefits”.

Ben4Business brings together the services that Ben offers to industry partners in one package, consisting of a range of digital and workplace awareness initiatives and new training programmes.

It will see Ben work with employers and their HR teams to understand the people challenges their businesses face. It will also agree a programme of awareness and training initiatives to help address those issues.

As part of this, Ben has unveiled a new section of its website dedicated to how the organisation can partner with employers.

There is also a toolbox available with various digital resources and downloads for companies to share on their communication channels.

Ben4Business partnerships are based around four key programme elements – BenAware, BenatWork, BenTraining and BackingBen:

BenAware is about ensuring that all industry employees know where to turn in times of need.

This is a crucial first step in the programme so all employees know about Ben’s free and confidential services and how to access them.

Through BenAware, Ben works with employers to raise awareness of the organisation's services to their employees. 


BenatWork supports employers in their commitment to employee wellbeing.

This approach focuses on working in partnership with HR and health and wellbeing teams to understand businesses and their challenges, to co-create tailored, onsite workplace programmes of activities.


Through BenTraining, Ben delivers real business benefits of improved productivity and reduced absenteeism.

Ben helps build resilience within your organisation, providing managers and employees with the skills, knowledge and confidence to recognise and address issues affecting them and your business.

The first programme to be launched as part of BenTraining includes guidance and support around mental health and wellbeing and will be delivered from October.


Ben supports the automotive industry and is also funded by the industry – it's a genuine two-way partnership.

It's only through the generosity of industry businesses that Ben can deliver life-changing support to those who need it.

This part of the programme is about informing industry partners about how they can support Ben.


Ben’s business development director Jools Tait said: “We’re excited to launch this new package for automotive companies, which will help increase awareness about Ben to the people working in our industry.

“This new approach will add value to automotive companies by helping protect the health and wellbeing of their employees, and therefore, has a positive impact on the whole industry.

“In supporting the automotive workforce with their health and wellbeing, we can help sustain our industry.

“We look forward to working together with employers to create a tailored programme of awareness, training and income generating activities, to suit individual business needs.

“The companies that embrace a Ben4Business partnership will reap the rewards by improving their staff morale, retention and motivation.”

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