Ben has tapped into the automotive community’s competitive spirit by inviting it to ‘Bring It On 4 Ben’ and take on a range of exciting new fundraising challenges.
The launch of Bring It On 4 Ben will see both individuals and companies taking on different fundraising challenges to help Ben support even more industry people, especially during these difficult times.
With the strapline, ‘Take on one of Ben’s challenges to help people overcome theirs’, the charity is calling on the automotive community to be part of something extraordinary.
There are 18 different challenges available and there’s something for everyone regardless of age, fitness or ability – so anyone and everyone can Bring It On 4 Ben and help change lives.
Ben’s business development director, Matt Wigginton, said: “The automotive industry is built on competitiveness and Bring It On 4 Ben is a great way to harness that. At the Ben Ball in December I asked a number of business leaders to Bring It On 4 Ben and we have been overwhelmed by the response so far.
"Now we’re opening up the opportunity to the whole automotive community!
“As our industry faces uncertain times ahead, more and more people will turn to Ben for support so that’s why I’m asking the whole industry to get behind Bring It On 4 Ben and be part of something amazing together.
“Whether you’re a one-man-band or a multinational, we have a challenge to suit you and your colleagues – both in the UK and further afield. Do it alone or get together as a team and take on your colleagues… and your competitors.
"You’ll be part of something fun and inspiring and will be raising vital funds to support people in our industry at the same time. So, what are you waiting for? The time is now to Bring It On 4 Ben.”
Taking on a Bring It On 4 Ben challenge not only offers people the chance to support their community and colleagues but is also beneficial for their own mental and physical wellbeing by increasing their confidence, providing a sense of purpose and achievement and keeping them fit and active.
Individuals can choose from a number of awe-inspiring challenges, which include reaching the highest heights in a skydive, trekking to a lost city, scaling a mountain or running a marathon – and everything in between