Advertisement feature from SilverBullet
SilverBullet, the automotive retail group’s leading eCommerce software, recently launched its third major platform iteration which has helped deliver on its pledge to clients;
- Sell more cars
- Increase margin
- Reduce cost of sale
- Improve customer experience
Contributing to the 20% growth in digital retail enquiries across its network of clients, payment reservations saw a 86.7% increase.
Within the enquiry mix, fully submitted finance proposals as a percentage of enquiries increased by 18.6% in the reported period.
The platform has benefited from a significant capital and human resource investment in both the user interface and experience, helping retail customers to seamlessly trade-in their existing car, configure a finance deal, add on products, reserve the new car and select in-store or delivery preferences.
By taking significant parts of the sales process online, retailers can save as much as 50% of the time normally spent on traditional sales, helping them re-evaluate cost of sale efficiency processes and composite models.
Online customers are now happy to do the legwork that once fell solely to sales teams, but only if the system runs smoothly and intuitively.
That’s why SilverBullet has developed client-configurable tools which make a real performance impact including an incentives module; helping customers redeem offers during the eCommerce checkout process. In addition, retailers are go-to-market ready with pre-built dynamic Google and Facebook commerce feeds. Clients are also equipped with business data and insights which are easily-consumed, relevant and actionable with SilverBullet’s reporting visualisation suite.
Is it time to supercharge your digital retailing? SilverBullet gives clients a true digital storefront, helping them do business 24/7.
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