MG invests millions in new London Piccadilly dealership

MG has announced it will open a multi-million pound flagship dealership in London’s Piccadilly, in a few weeks time.

The exclusive showroom, next to The Royal Academy of Arts, will act as a flagship facility to showcase the 91-year-old carmakers’ product range.

The six-car showroom will be housed in a seven-storey Georgian-fronted building at 47-48 Piccadilly, and will incorporate a state of the art showroom with interactive media centre so customers can configure their own car.

As part of the investment, totalling almost £30million, the building has been sympathetically refurbished and upgraded to accommodate the showroom.

MG will run the flagship showroom on the ground floor, with offices in the basement. Above are six floors of executive offices.

The past 12 months has seen the manufacturer open 26 new dealerships in Britain with various different dealer groups, but this one is owned solely by MG.

Head of marketing Matthew Cheyne said: “This address is, without a doubt, one of the most sought-after international locations and we can’t wait to do business from there. If anyone had any doubts about MG’s commitment to the future, this is a hugely positive statement that MG is back and here to stay.

“We want this to be the premier MG site and as such decided we should invest in the showroom. We already have dealers around London such as West London but the central location will be our flagship.”